Wasserman Announces Name, Unveils Logo for L.A.'s New Professional Sports Team

Jun 14, 1999

Los Angeles - June 14, 1999
Powerful. Creative. Energetic. Unpredictable. These four words, which embody the spirit of Los Angeles and Arena Football, were used as the driving force behind the naming of the city's newest professional sports team. Casey Wasserman, owner and president of L.A.'s new Arena Football League expansion team, announced today that his team will be called the Los Angeles Avengers. The Avengers will debut in April of 2000, with home games played at STAPLES Center.

"I'm a huge sports fan, and I wanted a name for my team that would captivate the Los Angeles community and capture the spirit and imagination of Los Angeles," Wasserman said. "The name 'Avengers' to me implies power and energy. The name is representative of how I feel this team is going to perform and entertain the fans of Los Angeles."

Like the team name, the Avengers logo also captures the imagination of sports fans. The "Avenger head" logo was designed to be stylish, fresh and futuristic, while at the same time sophisticated and regal. The logo colors are bright red, dark blue, dark gold and bright gold, and the logo itself will appear against a bright red background on the team's helmet.

"The logo, like the name 'Avengers,' is fresh and powerful," Wasserman said. "The futuristic and stylish look, along with the color scheme, will be something the people of Los Angeles can identify with and rally around."

The game of Arena Football is played on an indoor padded surface 85-feet wide and 50 yards long with eight-yard end zones. Rebound nets 30-feet wide by 32-feet high, flank the goal posts, which are 9-feet wide with a crossbar height of 15-feet. Each team has eight players on the field at a time, playing both offense and defense, with the exception of two offensive and defensive specialists.

The Arena Football League began its 13th season in April having surpassed the one million-attendance mark three straight seasons. The league's title game -- ArenaBowl XII, won 62-31 by the Orlando Predators over the Tampa Bay Storm on Aug. 23, 1998 -- made its national network debut on ABC and was viewed by over two million fans. Fifteen teams will compete in 1999, including the expansion Buffalo Destroyers.

According to a 1998 ESPN Chilton Sports Poll, more than 72 million Americans are fans of the AFL. In fact, Americans who are familiar with the sport prefer Arena Football games to nearly every other comparable sport, including Major League Soccer, professional golf, boxing events, and auto racing. In addition, according to an ESPN Chilton Sports Poll, Arena Football was named as one of the "hottest new sports" that has emerged in the United States over the last 10 years.

In addition to Arena Football, STAPLES Center will be home to the NHL's Los Angeles Kings and the NBA's Los Angeles Lakers and Clippers, 2002 U.S. Figure Skating Championships, nationally prominent entertainment spectaculars, concerts and family shows beginning when the arena opens in Fall 1999.

Michael Roth
Director of Communications
(213) 742-7155

Vanessa Kromer
Public Relations Manager
(213) 742-7156

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