December 20, 2017
STAPLES CENTER’S TEAM LA STORE AND NEW ERA D LAB AT L.A. LIVE COMBINE FOR ONE DAY SALES OF MORE THAN $820,000
LOS ANGELES (December 20, 2017) – AEG Merchandise reported its third largest day of sales in STAPLES Center history, grossing more than $820,000 during Lakers Legend Kobe Bryant’s jersey retirement yesterday at STAPLES Center in downtown Los Angeles.
As L.A. LIVE erupted with nearly 10,000 fans throughout the day for “Kobeland,” a free amusement-park style street fair prior to the Lakers vs. Golden State Warriors game, during which Bryant’s No. 8 and No. 24 Lakers jerseys became the historic franchise’s 11th and 12th numbers to be retired and permanently displayed in the rafters of STAPLES Center, AEG’s three brick and mortar merchandise locations in Southern California collectively sold more than $670,000 in product.
“Having witnessed Kobe Bryant’s entire Lakers career, it was no surprise how many fans would want to acquire a piece of memorabilia to celebrate and remember one of the most remarkable careers in NBA history,” said Lee Zeidman, President, STAPLES Center and L.A. LIVE. “Kobe’s impact on the NBA, Los Angeles Lakers and fans everywhere may never be duplicated and it has certainly been our privilege to share so many great moments with him and his fans including last night’s celebration.”
Throughout the day AEG’s Team LA Store at STAPLES Center sold more than $600,000 with an additional $147,000 in online sales, while the New Era D Lab at L.A. LIVE sold nearly $40,000 in specially designed New Era caps and merchandise while the Los Angeles Lakers Team Shop, owned and operated by AEG, saw more than $20,000 in sales, generating $824,000 in sales.
“Through our understanding of Kobe Bryant’s influence on the Lakers organization, the City of Los Angeles and fans around the world, AEG teamed up with New Era, Nike, Kobe Inc. and Highland Mint to provide fans with high quality and collectible merchandise for this momentous occasion,” said Sean Ryan, vice president of merchandise, AEG. “Monday’s day-long tribute and overall phenomenal sales of the specially created items truly speak to the iconic legacy of Kobe Bryant.”
Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which owns, manages or consults with more than 140 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, STAPLES Center, Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com