You may provide information to us when you visit our website at staplescenter.com, (including any subdomains or mobile versions, the "Site"), use our mobile application (the "Mobile App"), and interact with our other on-site or web-enabled technologies, such as on-premise WiFi, Bluetooth beacons, interactive kiosks, or future technologies. We may refer to the Mobile App, Site, and these related web-enabled technologies collectively as our "Digital Services."
Through your use of any of our Digital Services, you consent to the practices described in this Policy.
Please note: This Policy does not apply to information collected by third parties, for example, when you purchase a ticket from a third party ticketing provider through links on our Digital Services, visit a third party website, or interact with online advertisements. Please take a moment to review the privacy policies of third-party sites before you disclose information to them, as we cannot be held responsible for their actions with regard to your information.
What information do we collect and how do we use it?
We may collect personal and other information about you when you use any of the Digital Services, as described below. "Personal Information" is information which can be used to distinguish or trace an individual's identity, such as their name, social security number, email address, etc. whether used alone, or when combined with other personal or identifying information which is linked or linkable to a specific individual.
We typically collect Personal Information and other data from you, and use that information in the following ways and as otherwise set forth in this Policy or otherwise communicated to you from time to time:
If you sign up for our newsletters, emails and other offers.
We may offer newsletters and other communications that provide information about concerts and events, our Digital Services, our company, our partners and sponsors, or other information we think would be of interest to you. By providing your email address and any other Personal Information required by the online form, you consent to receive these communications from us. We use this information primarily to administer and manage our newsletter subscriptions and to provide you with additional communications, offers, or newsletters we believe will interest you, or that you have consented to receive.
If you contact us through the Digital Services.
Automatic collection when you access our Digital Services.
We may log click-stream or similar data for purposes of system administration, to improve our Digital Services, to report aggregate information to our advertisers, and other internal uses related to the Digital Services. Click-stream data is information collected when you request pages from our Digital Services, and may include information such as the page served, the time, the source and type of browser making the request, the most recent page view, and other non-Personal Information. This data helps us analyze how visitors arrive at our Digital Services, what type of content is most popular, what type of visitors are interested in particular kinds of events, content, advertising, and the like. We may associate click-stream, shopping cart, ticket purchase (whether complete or incomplete) and other similar data with other information we hold about you so that we can personalize or improve the relevance and quality of the services or information we or third parties provide to you.
When you make a purchase.
Some purchases on our Digital Services or on our premises are handled directly by Staples Center, and others are managed and processed by third party service providers (which may or may not be related to Staples Center). We or third party service providers may collect Personal Information when you purchase a ticket, or make other purchases on our Digital Services, by telephone, or on premise. For example, we or our third party service providers may collect your name, email address, phone number, mailing address, payment account information, security codes, other Personal Information that may be required to process your transaction, and other information depending on the purpose for which the Personal Information was provided. If you are purchasing tickets through third parties on our Digital Services, some or all of your purchase may be processed by a third party, and tickets may also be issued and managed by that third party.
If you use our Mobile App.
If you download and use our Mobile App, we or third party service providers may collect certain information through that Mobile App. Information collected may include the Personal Information and other registration, login, or payment information you choose to provide; information about your device, such as your IP address, OS, device model, your device's proprietary advertising identifier; and information relating to how you use the Mobile App, such as the content you view, ads you click, and purchases you make. When you consent to our use of location services, or otherwise depending on the settings on your mobile device, we or third party service providers may collect the precise location information provided by your device, including data provided by your GPS, WiFi, or otherwise obtained when the Mobile App or your device interacts with a beacon or other technology at our venue.
We collect the information primarily to facilitate the functionality of our Mobile App and deliver valuable, entertaining content to you at or relating to our venue. For example, we collect your registration and payment information so we can show you content that interests you and to process transactions on your behalf. We may collect your device's location in order to show you offers or features available near you at our venue, to deliver more relevant information and ads, and to understand how users interact with our venue. We may combine data we collect through our Mobile App with other information we hold about you so that we can personalize or improve the relevance and quality of the services we provide you.
If you enter a contest, sweepstakes or other promotion.
When you complete a Survey.
Cookies, tracking, and interest-based advertising.
If you wish to take steps to opt-out of tracking by certain online advertisers, you can visit the Digital Advertising Alliance's opt-out page at http://www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/optout_nonppii.asp. Please note, most modern browsers include a "do not track" feature that may help protect your privacy. However, because there is not yet a defined response to do-not-track requests, our Site does not respond to your browser's do-not-track request.
We may collect data from physical proximity beacons located in or near our venues, at our events, and (through partnerships with local businesses or entities) in areas or places visited by guests who have consented to our collection of data from beacons. Proximity beacons emit radio signals and detect when a device enters a specific area. As such, we may collect data about your location and other contextual data when you are near a beacon. If your device preferences allow us or our Mobile App access to location services, we may collect information about the location of your device in our venues or at our events, including data from each of our or our partners' beacons with which you interact, and we may send you relevant, targeted offers based on this data (for example, a discount on food purchases near our event). We and any third parties enabling these features may store this data and combine it with other information about you. You may disable the communication of these beacons with your mobile device by disabling Bluetooth or modifying your preferences for location services through your OS.
Other sources of Personal Information or data.
Third party sites and services
With whom may we share your information?
Information we collect may be shared with a variety of parties, depending upon the purpose for and context in which that information was provided. We reserve the right to share your Personal Information with our current or future affiliated entities, subsidiaries, and parent companies. We may also share your Personal Information and other information with trusted third parties for marketing, advertising, or other commercial purposes, and we may occasionally allow third parties to access certain Digital Services for marketing purposes. In addition, if you purchase a ticket on our Digital Services or through links we provide, your Personal Information may be shared with event promoters or otherwise in accordance with this Policy.
We may, without your consent, share Personal Information and other data with service providers who provide certain services on our behalf, or in the other circumstances noted below. For example, we may share certain Personal Information we collect with third parties such as providers of data hosting or processing services, payment processors, or other service providers. We also reserve the right to share any information we possess or data derived from it with service providers or others if such information has been reasonably de-identified.
In the event that we go through a business transition, such as a merger, acquisition, liquidation or sale of all or a portion of our assets, customer data, including Personal Information, will, in most instances, be part of the assets transferred, or may be disclosed (subject to confidentiality restrictions) during the due diligence process for a potential transaction.
What choices do I have about the collection, use, and disclosure of my personal or other information?
It is possible for you to use our Digital Services without providing any Personal Information, but you may not be able to access certain features or view certain content. You may, to the extent such information is shared, opt out of having your information provided to third parties for marketing or other commercial purposes, and opt out of additional communications from us. Please note, if you do not wish for us to provide certain information to one or more of our service providers, we may be unable to complete a transaction you request.
You can unsubscribe from all email newsletters or similar communications by clicking on the unsubscribe link in every email. You may opt out of all information sharing with third parties for marketing purposes by contacting us at the address or email below. You may control or limit information we collect using proximity beacons or other location services and networks by changing your preferences in your device's location services preferences menu, or through your choices regarding Bluetooth, WiFi, and other network interfaces you may use to interact with our Digital Services.
Please note, if you do not wish for us to provide certain information to one or more of our commercial service providers, we may be unable to complete a transaction you request. You can unsubscribe from all email newsletters or similar communications by clicking on the unsubscribe link in every email. You may opt out of all information sharing with third parties for marketing purposes (if any) by contacting us at the address or email below.
How can I access or update my Personal Information?
You may access or update any Personal Information we hold about you by sending a letter or email using the contact information listed below. We will respond to reasonable requests for access or revision and will provide access to the extent required or allowed by law. However we may decide not to grant access or make revisions where the burden or expense of providing access would be disproportionate to the risks to the individual's privacy in any given case, or when the rights of others would be violated by granting the access.
To obtain a list of the Personal Information that Staples Center holds about you, or for residents of California (as required by California law) any Personal Information Staples Center has disclosed about you to third parties for direct marketing purposes during the preceding calendar year, please send a written, signed request to: Staples Center, Attn: Marketing and Communications, 1111 S. Figueroa St. Los Angeles, CA 90015.
What security precautions do you take to protect my Personal Information?
We have implemented reasonable security measures to safeguard the Personal Information you provide us. However, please keep in mind that we cannot be liable for the actions of third parties to whom we may transfer your Personal Information in accordance with this Policy, or third parties to whom you directly provide your Personal Information (such as when you purchase a ticket from a third party through links on our Digital Services). Furthermore, please remember that "perfect security" does not exist on the Internet, and accordingly we cannot provide any guarantee that your Personal Information or any other information you provide us will remain secure.
Guidelines for minors
Our Digital Services are neither directed at nor intended for use by minors. Further, we do not knowingly collect Personal Information from minors. If we learn that we have inadvertently done so, we will promptly delete it. Do not access or use the Digital Services unless you are 18 years old or older or under the supervision of your parent or guardian.
Limitation of liability
By providing us with any Personal Information you expressly and unconditionally release and hold harmless Staples Center, its parents, subsidiaries, affiliates, related companies and their respective shareholders, owners, members, directors, officers, employees and agents (collectively, the "Releasees") from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Information. In addition, we cannot be held liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your Personal Information by any third parties who receive your Personal Information. We make no representations or warranty regarding any third-party's use, collection or disclosure of your Personal Information.
By using any of our Digital Services, you consent to the terms of this Policy. We may change this Policy from time to time. We will post the effective date for this and any revised policy. Accordingly, we recommend that you consult this page frequently so that you are aware of our latest Policy. Your continued use of our Digital Services constitutes your acceptance of any revised Policy.
If you have any questions about this Policy, our privacy practices, or your dealings with our Digital Services, please contact:
Attn: Marketing and Communications
1111 S. Figueroa St.
Los Angeles, CA 90015
Notice for California Users.
Under California Civil Code Section 1789.3, California the Site users are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Blvd., Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210.
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