BON JOVI CALLING ON FANS TO CELEBRATE THEIR HOMETOWNS DURING THEIR LOST HIGHWAY WORLD TOUR
Jan 28, 2008Bon Jovi Loves My Town! Launches with User-Generated Fan Videos Competing for Chance to Be Featured on Band's World Tour
(January 29, 2008) - For more than two decades, superstars Bon Jovi have rocked their way through countless towns from coast to coast, year after year, before a staggering 32 million fans worldwide. Along the way, the band has grown to appreciate and interact with their hordes of fans in each unique place, and they pay homage to every city and every one of those fans on their energetic new tune, "I Love This Town," from the group's #1 smash 2007 album, Lost Highway. To visually capture that song's special feeling, the band is launching the Bon Jovi Loves My Town! contest, whereby fans can create and upload their own user-generated videos to www.bonjovilovesmytown.com for an incredible chance to be a part of Bon Jovi's ongoing, globetrotting Lost Highway Tour. Videos that are selected--by both a panel of judges and the fans themselves--will be incorporated into the multi-million-dollar, big-screen video presentation of the song during the tour's shows.
Bon Jovi is urging fans in every one of its upcoming tour markets to get creative and film short videos that show why they love their hometown-the people, places, icons and scenery that make it a special place. Submitted videos, which can contain anything except previously copyrighted material, will be hosted at http://www.youtube.com/bonjovilovesmytown, judged by an editing team, and voted on by the fans themselves. Multiple videos will be chosen and portions will be showcased in an ever-changing feature during Bon Jovi's performances of "I Love This Town"-concerts that will be seen by thousands of fellow Bon Jovi fans across the globe. In addition, one lucky grand prize winner will receive two tickets to a Bon Jovi concert in their hometown, which they will enjoy from the stage. Meanwhile, ten second-place winners will get a signed copy of the band's Lost Highway CD.
This isn't the first time BON JOVI has enlisted the creative input from the band's fans. The 1988 single "Bad Medicine" rocketed to #1 on the Hot 100 Billboard Chart with much help from the success of its music video, which featured footage caught by winning fans on hand-held cameras. One of two versions shot for the track, the version featuring late comedian Sam Kinison still remains a fan favorite to this day. Well ahead of its time, Bon Jovi's approach to such a shoot was considered groundbreaking at the time, and helped usher in a new era in video and television production.
Bon Jovi's Lost Highway World Tour kicked off last fall with a sold-out, 10-night stand at the grand opening of The Prudential Center in the band's home state of New Jersey. The kick-off event became the #1 Grossing event in 2007 and the #6 Grossing event "of all time" in North America, as reported by Pollstar. The tour's 38-date, 2008 U.S. leg runs from February 18th in Omaha through May 1st in Atlanta. See below for full tour details.
Bon Jovi has set the bar for more than two decades as one of the most successful rock bands in the world. Globally, they have sold more than 120 million albums and performed more than 2,500 concerts in over 50 countries for more than 32 million fans. Their latest album, the Nashville-inspired Lost Highway, was released June 19, 2007, debuted at #1 around the world and includes the hits songs "Lost Highway" and "(You Want To) Make a Memory." The band's 2005 album, Have a Nice Day, featured the Grammy-Award winning song, "Who Says You Can't Go Home," and fueled one of the top-selling tours of 2005.
Fans should visit www.bonjovi.com for the most up to date concert and ticket on sale information.
For more information on Bon Jovi's North American tour, visit http://bonjovi.aeglive.com
About echo
echo blends strategy, creativity and technology to introduce Bon Jovi's new Street Team - BonJoviStreetTeam.com - a direct relationship between fans and Bon Jovi. echo's services are centered around building communities around entertainment brands and leveraging the power of those communities to benefit the audience as well as the artist and their partners.
Bon Jovi - The Lost Highway Tour 2008
| February | ||
| 18 | Omaha | Qwest Center |
| 20 | Detroit | The Palace of Auburn Hills |
| 21 | Milwaukee | Bradley Center |
| 23 | Chicago | United Center |
| 24 | Chicago | United Center |
| 26 | Chicago | United Center |
| 28 | Washington, DC | Verizon Center |
| March | ||
| 2 | Philadelphia | Wachovia Center |
| 3 | Philadelphia | Wachovia Center |
| 5 | Pittsburgh | Mellon Arena |
| 7 | Uncasville | Mohegan Sun |
| 8 | Uncasville | Mohegan Sun |
| 10 | Toronto | Air Canada Centre |
| 12 | Toronto | Air Canada Centre |
| 13 | Toronto | Air Canada Centre |
| 15 | Pittsburgh | Mellon Arena |
| 16 | Greensboro | Greensboro Coliseum |
| 18 | St. Paul | Xcel Energy Center |
| 19 | St. Paul | Xcel Energy Center |
| 31 | Denver | Pepsi Center |
| April | ||
| 2 | San Jose | HP Pavilion |
| 4 | Anaheim | Honda Center |
| 5 | Anaheim | Honda Center |
| 8 | San Jose | HP Pavilion |
| 9 | Los Angeles | STAPLES Center |
| 11 | Phoenix | Jobing.com Arena |
| 12 | Las Vegas | MGM Grand |
| 14 | Dallas | American Airlines Center |
| 15 | Oklahoma City | FORD Center |
| 17 | Kansas City | Sprint Center |
| 19 | Fargo | Fargodome |
| 20 | Des Moines | Wells Fargo Arena |
| 22 | Kansas City | Sprint Center |
| 24 | Nashville | Sommet Center |
| 26 | Ft. Lauderdale | BankAtlantic Center |
| 27 | Tampa | St. Pete Times Forum |
| 30 | Atlanta | Philips Arena |
| April | ||
| 1 | Atlanta | Philips Arena |
CONTACT
Hannah Kampf/Scoop Marketing
213-639-6160
hkampf@solters.com